Where the Chinese outbound market was the biggest tourism outbound market in pre corona time.

It remains to be seen when the Chinese market will re bounce.

In may 2022, the Chinese government banned international all unnecessary travel for unknown time and made acquiring passports more difficult according to Bloomberg.

Market Profile Chinese Travelers

The Chinese market was already shifting from group travel to small group family and couple this will accelerate after covid 19.

Urban Chinese Travelers from Beijing, Shanghai and Guangzhou etc prefer at least 4 star accommodation or want to stay in well-known hotel chains.


Top Outbound Cities in China are:

Guangdong, Shanghai, Beijing, Jiangsu, Zhejiang, Sichuan, Hubei, Shandong, Fujian and Liaoning

The young generation Z, are buying mostly online from platforms like: Trip.com, Qunar, and Meituan - China Briefing