Where the Chinese outbound market was the biggest tourism outbound market in pre corona time.
It crashed completely after the harsh measurements of the Chinese government during corona.
Now in 2023 China is opening up again and Chinese travelers are eager to explore the world.
Market Profile Chinese Travelers
The Chinese market was already shifting from group travel to small group family and couple this will accelerate after covid 19.
Urban Chinese Travelers from Beijing, Shanghai and Guangzhou etc prefer at least 4 star accommodation or want to stay in well-known hotel chains.
https://www.destinationnsw.com.au/wp-content/uploads/2015/06/China-Market-Toolkit.pdf#page=8
Top Outbound Cities in China are:
Guangdong, Shanghai, Beijing, Jiangsu, Zhejiang, Sichuan, Hubei, Shandong, Fujian and Liaoning
Chinese Generation Z
The young generation Z, are buying mostly online from platforms like: Trip.com, Qunar, and Meituan - China Briefing
They are interested in experiential travel, outdoor sports and leisure activities such as skiing and camping are growing. The Drum May '23
"Young travelers are seeking emotional fulfillment rather than just checking destinations off a list. Rather than buying expensive gifts to bring home, they invest in unique, meaningful, sharable experiences that align with their values and personal tastes" - Global Times
