The data in this Looker Studio dashboard (Former Google Data Studio) shows searches in Google per month compared to their highest level in the last five years on hotels in local European languages in Google in the last 24 months: in countries with multiple language like Switzerland and Belgium we choose for the dominant language.

The data is pulled from Google Trends with the help of the Gtrends Connector from StrategiQ.

Comment update : September 2023

Hotel searches in Google are down compared to 2022 all over Europe since January / February 2023 and searches are still far away from their 5 year height (pre corona levels). The southern European countries and the UK had a bigger gap compared to the central and northwest Europeans Countries.

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Would you like to make a dashboard yourself, follow the Tourism Trends Dashboard Tutorial

If you want to learn more about using Google Trends follow Googles Training