The data in this Looker Studio dashboard (Former Google Data Studio) shows searches in Google on hotels in local European languages in Google in the last 24 months: in countries with multiple language like Switzerland and Belgium we choose for the dominant language.

The data is pulled from Google Trends with the help of the Gtrends Connector from StrategiQ.

Comment update : April 2023

Interesting to notice is that the inflations and economic problems seems to have an effect on hotel searches in the UK and Italy where searches are still far away from their 5 year height. Remarkable to see that Germany has the biggest recovery.

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Would you like to make a dashboard yourself, follow the Tourism Trends Dashboard Tutorial